GM operates in a very diverse retail environment across the United States, and diversity in dealership ownership is therefore critical to the success of GM and its dealers. The mission of the General Motors Minority Dealer Development Program (MDD) is to help grow a performance-driven, customer-focused, and profitable dealer network by attracting qualified minority dealer candidates for dealership opportunities in the United States.
Minorities have been historically under-represented in GM’s dealer network. To help address this manifest imbalance and better serve our customers, GM seeks to add qualified minority candidates to our dealer network. The MDD program shall review its directional goals every year to help GM address this imbalance until GM determines that it has made sufficient progress. As part of this annual review, GM sales and marketing leadership will evaluate its progress and the continuing need for the MDD program. If at any time GM feels that it has made significant progress towards achieving its goals, GM may conduct a more detailed statistical analysis to confirm that sufficient progress has been made and modify or discontinue the program as may be appropriate.
While GM shall review its aspirational goals annually, there are no quotas, mandatory appointments, or set asides of any kind, and no candidate is automatically awarded a dealership or automatically excluded from owning a dealership on the basis of the candidate’s belonging to any particular ethnic group. All decisions regarding dealership ownership will be evaluated on a case-by-case basis and take into account many different factors, including a prospective candidate’s qualifications, resources and experience, as set forth in GM Bulletin 15-03.