We’re Changing More Than the Face of Automotive Retail

We're Changing Lives


Grassroots implementation by dealers is the core of the scholarship program.
It’s a great way for dealers to show they value minority candidates throughout the retail experience.
Take action today:


Donate and collect funds for
the scholarship fund.


Nominate high-potential candidates
for scholarship consideration.


Promote the program with students,
educators and employees.

Since 1972, GM has provided leading opportunities to qualified minorities to help prepare them to become dealers and to help them succeed once they become dealers. GM is committed to “Changing the Face of Automotive Retail.”

In support of this mission, the GM Minority Dealer Development (MDD) Scholarship Program is offered to help minority students of African American, Asian, Hispanic or Native American descent, interested in pursuing careers in automotive retail and/or automotive technology. There are many strong career opportunities in automotive retail, and we wish to encourage students interested in pursuing these career options.